This is a presentation I delivered after attending the Search Engine Strategies conference in NY in 2008. This is more of a high-level look at SEO and not so much the specifics of optimizing. Specifics to be followed in a later posting. Subjects covered:

• Redefining the customer
• Why local is different
• Search Engine friendly design
• Link building basics
• Meet the crawlers
• Business case for SEO content development