How often are you spending time digging into your Google Analytics and checking your website's performance? This is the stuff you know, as marketers, you need to be doing, but can be tough sometimes with everything going on.

But you can't forget about this stuff. Knowing how well your campaigns are performing is essential to making informed decisions regarding your online marketing adventures.

The more time you spend in Google Analytics, the more complicated or more involved it can become. But, of course, you'll also be getting more out of it. For those of you who just can't seem to consistently find the time, let Google Analytics work for you.

There is a somewhat new "Intelligence" feature (still in Beta) that you can find in your left menu upon entering the program. I've attached a few screenshots to give you a sample.

The second image is what Google Analytics thought I would want to know about my website in a glance. As you can see, good thing I checked it. The numbers appear to be falling fast, I need to figure that out!

You can create custom alerts at daily, weekly and monthly intervals. That's what the last screen shot is. Whether you want to get quick updates on goal conversion or something as simple as pageviews, I would recommend this new Intelligence feature to get the snapshot view with easy setup.

Using Google's Local Business Center can help improve your Google rankings and help control what gets displayed on the SERP. Additionally, this is a method in which you can edit your Google Map business information. In order to get started you'll need to verify that you are indeed the site owner. You have a couple of different ways Google allows you to do this. It's very easy and instructions are clear. Once in the Local Business Center you can enter basic information about your company. Such as address, phone, hours of operation, preferred URL, etc. You can also add/edit your business photo and create online coupons for you company. The newest feature is to allow you to associate up to five YouTube videos with your company. These are great things to do for your company's online presence and I would highly recommend taking advantage of them.