The longevity of social media
There is no doubt that social media use is at an all-time high right now, but how long will this last?
In fact, Facebook just passed both the 350 million user mark and the highly coveted 100 million monthly unique visitors mark, and is now, the fourth most popular US web property. It's growth is amazing no doubt, but will this growth trend and the growth trend of all the social media properties continue or will they soon fade away? I agree with Shel Holtz on this topic. The one-stop shop strategy for websites is going away. Your .com or .org site cannot be everything. You must immerse yourself out into where the conversations are happening and the activity is. Social media sites, like Facebook, are becoming so robust and integrated themselves, that many consumers don't even need to leave their social media site. Your information must get to these sites if you have plans of success, penetrating that barrier is a must. No one knows in three years what the social media landscape will look like or what other tools will rise and fall by then. But the notion of the destination website as the solution isn't going to work any longer. You must find a way in.
